In response to evolving user preferences and the need for a more engaging in-app experience, I was assigned the design task of comprehensive illustration redesign project, focusing specifically on enhancing characters within the application.
Objective
The primary goal of the redesign was to merge fresh and contemporary aesthetics into the new characters, ensuring they not only resonated with the brand identity but also captivated the target audience
Style
The essence of our approach to the illustration redesign project lay in deliberately embracing the charm of disproportionality, not just as a stylistic choice but as a deliberate use of diverse human forms. By consciously embracing all kinds of shapes in the human body, I aimed to break away from stereotypical representations and challenge traditional beauty standards, offering users a refreshing and relatable perspective
